We updated our name and brand at the port, effective April 6, 2016. The purpose of this change is to provide clarity and distinction between the activities of the port authority and those of the greater port community, and to strengthen our port’s recognition with stakeholders and customers.
We have updated the name of our port, and brand, from “Port Metro Vancouver” to the “Port of Vancouver.” We will also implement the consistent use of “the Vancouver Fraser Port Authority” when referencing port authority activities, and “the Port of Vancouver” when referencing the greater port community. It is our desire to improve the distinction between decisions and activities of the port authority (including those related to permitting, the port authority mandate, and staffing) and the broader port community (encompassing tenants, terminal operators and more).
Feedback and research has shown the use of “Port Metro Vancouver” has created confusion in the past between the port authority, the broader port community, and the regional government. Recognition and use of the name “Port of Vancouver” by local residents and international customers has, however, remained consistent and strong throughout this time.
The Vancouver Fraser Port Authority remains the steward of the Port of Vancouver, and we will continue to work towards creating economic prosperity through trade, while maintaining a healthy environment and thriving communities. Moving forward we will market and reference the greater port as the Port of Vancouver, while referencing the port authority as the Vancouver Fraser Port Authority.
Read the brand update announcement. And learn more about the Vancouver Fraser Port Authority.